14 February 2007


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Tecom subsidiary’s mobile offering comes to life

By a staff reporter

“DU is coming to life,” said Osman Sultan, the CEO of the second UAE telecommunications operator as he unveiled the introductory range of products for businesses and consumers.
Registered customers were invited to pay online to confirm their number and start using the mobile service. “Half a million customers opted to book a DU mobile number,” Sultan said, also a director of Maltacom plc, showing confidence that the tariff plans, product and services will meet the expectations of DU’s customers.
The company’s core products are the post-paid service ‘monthly plan’ and a pre-paid service called ‘pay as you go’ whilst businesses may opt for the ‘business pay as you go plus’ and ‘business mobile connect’ packages.
The service which comes on stream just before the 12 February deadline set by the telecommunications regulatory authority saves DU from facing a fine even if the launch is still three months away from the original date of November 2006 set by DU’s CEO Osman Sultan. The service will cover 85% of the populated areas in UAE and will offer 171 roaming destinations.
Both Go Mobile and Vodafone Malta are listed on DU’s website as roaming partners for DU’s customers needing to use their mobile phone in Malta.
DU is a new telecoms operator listed on the Dubai financial market. It is 40% owned by the federal government, 20% by Mubdala Development company, 20% by public shareholders and 20% by Tecom Investments, the strategic partner of Maltacom plc as well as the prime promoter of the Smart City project.
DU is reported to have purchased Tecom Investments’ telecom Assets in UAE and provides fixed line, internet and pay TV services in some of the free zones of Dubai.



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