MTV Networks International (MTVNI) and GO today announced the launch of a new mobile service in Malta - MTV Mobile. The service will provide very attractive tariffs including an SMS launch offer of 1c per text message, and voice and video calls at 25c per hour, while MMS costs 15c. In addition, MTV Mobile will provide exclusive MTV content, downloads and streaming for free, as well as the unique offering of live TV on mobile.
MTV Mobile customers have exclusive access to MTV’s internationally renowned shows such as Pimp my Ride, Jackass, Laguna Beach, The Island Rock Am Ring, A Shot At Love With Tila Tequila, Making The Band 4, Beavis and Butthead, 8th and Ocean, Boiling Point, Man and Wife, Human Giant, Fist of Zen, Fur TV and Wendy Williams Experience.
The announcement was made jointly by Justine Powell, Vice President, Digital Media, Emerging Markets, MTVNI, and Norbert Prihoda, Chief Operations Officer of GO during an exclusive party held at Hard Rock Café Valletta Waterfront which was attended by local TV and radio personalities, DJs, bands and members of the media.
Justine Powell commented: “We are really happy to launch MTV Mobile in Malta with GO. Our goal is to ensure that fans can interact with their favourite brand whenever and wherever they want. MTV Mobile has been a huge success with audiences around the world and we’re confident that the service will be just as popular with the Maltese youth.”
Norbert Prihoda, COO of GO said: “We are pleased that MTVNI has partnered with GO to launch the mobile service in Malta. We believe that this is the result of our excellent level of service, network coverage, reliability and customer service. As promised, we are giving our new MTV Mobile customers access to a world of exclusive music, TV on mobile, video and Internet content. Besides, we are offering also very attractive SMS and call rates.”
He added: “’It’s time to be you’ is the tagline to welcome MTV in the Maltese market. We thank the hundreds of people who have registered their interest in our service via the MTV Mobile website over the past weeks. We want this brand to appeal to all the young at heart, who are creative, who want something different, at a good price, with exclusive content – and above all backed by the reliable service provided by GO.”