News | Wednesday, 12 August 2009

Maltese ‘bambinella’ on M&S shelves in the UK

Karl Stagno-Navarra

A number of farmers affiliated within the Ta Qali Producers Organisation have struck an important deal with Marks & Spencer’s of the UK and have started to export quantities of ‘bambinella’ to the chain store at very competitive prices.
Speaking to Business Today, the President of the Ta’ Qali Producers Organisation Peter Axisa expressed his satisfaction with the agreement reached with Marks & Spencer as it opened a brand new ‘niche market’ for Maltese farmers with a unique product.
“Next Thursday will see the fourth consignment of bambinella to be exported to the UK in just over four weeks, and farmers are working round the clock to ensure an excellent quality product,” he said.
Marks & Spencer were reportedly quick to contract the Maltese producers for bambinella exports, and asked for immediate consignments of what they are describing as ‘tiny pear’ given that there is no word for bambinella in English.
According to sources, bambinella grows in limited numbers in the UK, and they are considered ripe for harvest later in the year.
While a number of new trees are being planted in Kent, the Maltese bambinella has the unique blush that gives them a distinct appearance.
The exported bambinella are being sold in Marks & Spencer flag ship stores around the UK, displaying a Maltese cross, and clearly labelled ‘produced in Malta’.



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12 August 2009


Malta Today


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