GO announced yesterday that it had secured exclusive local broadcasting rights for England’s Barclays Premier League for three football seasons 2010/11, 2011/12 and 2012/13.
The rights cover live TV coverage, as well as coverage on the internet and on mobile.
Commenting on this sports acquisition, GO Chief Executive Officer David Kay expressed his satisfaction at the news, calling it “beneficial to GO’s viewers and business as Barclays Premier League is one of the most viewed football leagues in the world.”
Premier League CEO Richard Scudmore welcomed GO as a new partner and expressed his confidence that the company will provide excellent coverage of the Barclays Premier League to the many fans in Malta.
The Barclays Premier League will be a bonus addition to GO’s digital terrestrial TV platform bouquet with vast sports coverage ranging from Formula 1 racing, Wimbledon, ATP Masters Series, Fed Cup, Davis Cup, Augusta Masters, US Open, PGA Open, British Open, Ryder Cup 2010, PGA European Tour, Tri Nations Rugby Cup, Guiness Premiership, Heineken Cup and EDF Cup amongst others.